ABOUT ME
ABOUT ME
I’m Etty Burk. I’m an organizational psychologist passionate about inclusion and respect in both my personal and professional life. As a founder of Leading with Difference, I serve as an outsourced Human Resources, strategy, and transformation executive and advisor to commercial and nonprofit organizations. I believe that a thriving organizational culture drives everything, including effective business strategies, operational excellence, and financial success.
With a research-driven approach, I partner with leaders across various industries to create healthy organizations with happy, engaged, and productive employees. Employees who feel valued are more connected to their organizations, and organizations with connected employees do better financially, are more productive, and even have happier customers. It’s a win-win for everyone.
PRESS COVERAGE & AWARDS

“Aaron the Different” by Etty Burk
A story of acceptance and social issues, it captures the importance of appreciating the unique qualities of those who are not like us and learning to look beyond what is on the outside to see the true heart and soul of an individual on the inside.

Aaron The Different is a Gold Award Recipient
A Gold Award Recipient by the Mom's Choice Awards | July 2023

‘Aaron the Different’ Promotes Kindness, Inclusivity
Aaron the Different” tells the story of 8-year-old Aaron, an alien child who lives in a country called Premium on the planet Astron.

New Book from Publish Your Purpose, "Aaron the Different," by Etty Burk
The story serves as a catalyst for important discussions about respect, kindness, and acceptance with children and adults.

Book Launch: Aaron the Different by Etty Burk
Eight-year-old Aaron lives in a country called Premium on the planet Astron, but unlike his tall, perfectly purple family and friends, Aaron is round, small and green.
KEY HIGHLIGHTS
- Executive Human Resources lead in the transformation of a legacy health system. Created a values-driven culture and a center of excellence strategy recognized by Diversity Inc. Led critical system and process enhancements, achieved cost savings and navigated teams through post-merger integration.
- Architect of HR and operations strategies for several startups and SMEs. Key in growing renewable energy startup into a market leader. Guided team through the orderly wind-down of the business in the midst of an ownership transition.
- Removed silos for $1.5B global media company, earning the company’s place on “Fortune 100” and “Working Mother” lists.
- Collaborated with financial services Vice Chairman and leadership team to drive global change management, impacting 65,000 employees. Delivered $4M in savings by streamlining 12 businesses. Turned around performance management strategy.
- Delivered 50% efficiency improvement by streamlining the health system’s radiology clinical and business workflows. Worked with administration, physicians, nurses, technicians, transport, and a patient cohort to achieve operational excellence.
- Hired by organizational development pioneer W. Warner Burke as a consultant for world-class organizations, including NASA, World Bank, Citibank, British Airways, and NewYork-Presbyterian Hospital.
- Thought leader invited to speak in the areas of human capital strategy, change, and strategic talent management.

WHAT THEY SAY...



