I’m Etty Burk. I’m an organizational psychologist passionate about inclusion and respect in both my personal and professional life. As a founder of Leading with Difference, I serve as an outsourced Human Resources, strategy, and transformation executive and advisor to commercial and nonprofit organizations. I believe that a thriving organizational culture drives everything, including effective business strategies, operational excellence, and financial success.

With a research-driven approach, I partner with leaders across various industries to create healthy organizations with happy, engaged, and productive employees. Employees who feel valued are more connected to their organizations, and organizations with connected employees do better financially, are more productive, and even have happier customers. It’s a win-win for everyone.


“Aaron the Different” by Etty Burk

A story of acceptance and social issues, it captures the importance of appreciating the unique qualities of those who are not like us and learning to look beyond what is on the outside to see the true heart and soul of an individual on the inside.

Aaron The Different is a Gold Award Recipient

A Gold Award Recipient by the Mom's Choice Awards | July 2023

‘Aaron the Different’ Promotes Kindness, Inclusivity

Aaron the Different” tells the story of 8-year-old Aaron, an alien child who lives in a country called Premium on the planet Astron.

New Book from Publish Your Purpose, "Aaron the Different," by Etty Burk

The story serves as a catalyst for important discussions about respect, kindness, and acceptance with children and adults.

Book Launch: Aaron the Different by Etty Burk

Eight-year-old Aaron lives in a country called Premium on the planet Astron, but unlike his tall, perfectly purple family and friends, Aaron is round, small and green.